About Luis
Built in the field.
I’m Luis Romero. I started in landscaping, built companies in Utah, and now I help other service-business owners build theirs.
The story
The short version.
I got into landscaping the way most people do: by doing the work. Crews, customers, weather, cash flow. Over the years that turned into Worx Landscaping and Snow Removal, a commercial and residential company serving the Greater Wasatch Front, and then Don Luis Landscape Construction, a design-build company for high-end residential outdoor living.
Along the way I co-founded Junk Run Bros, a junk removal and property maintenance company that works with property managers from Ogden to Provo.
Running those companies taught me the things nobody puts in a business book: how to hire when you cannot afford to, how to build systems that survive a bad week, and how to lead people who are counting on you. That is what I share on YouTube, inside Clandestinos Gang, and one on one.
The companies
What I run today.
Four companies, all built around service businesses.
Landscaping and snow
Worx Landscaping and Snow Removal
Commercial and residential landscaping, maintenance and snow removal across the Greater Wasatch Front.
Visit the site
Property services
Junk Run Bros
Junk removal and property maintenance for property management companies, from Ogden to Provo plus Park City and Heber.
Visit the siteDON LUISLANDSCAPE & OUTDOOR LIVING
Design-build
Don Luis Landscape Construction
High-end residential outdoor living: natural pools, water features, edible gardens and water-wise landscapes.
Visit the site
Design agency
Rizze Media Lab
A design agency for service-based businesses: brands, websites and the marketing behind them.
How I work
Three things I keep coming back to.
From the field
I still run my companies every day. What I teach is what is working right now, not theory.
Systems over hustle
Working harder is not a plan. The businesses that last run on systems people can follow when the owner is not in the room.
Owners helping owners
Nobody builds alone. Clandestinos Gang exists so owners can ask real questions and get straight answers from people doing the work.
Off the clock I am in Salt Lake City with my family.
Want to work together?
Join the community, or book a call. Either way you leave with a clearer next step.
